4th Dialogue Day: Museums: Responding to the Digital World

The 4th Dialogue Day (see programme) was held at the Mitchell Library in Glasgow, on the occasion of the EMYA award days on 13 May 2015. After a warm welcome by Goranka Horjan, the presenters gave practical examples on how to respond to the digital world as a museum:
Carolyn Royston emphasised that digital transformation is a process that cultural heritage organisations need to go through. Focus is on the audience, and there is a dire need to build digital confidence. See her presentation.
Tessa Quinn presented the "ArtHunter" app. When asking users what for they would need the app, the answers were:
37% Collecting art virtually
34% Sharing
51% Recommendations to artworks
69% Discovering more about artworks
15% not sure
Main barrier to introduce the app was that art galleries did not allow the use of mobiles. But this is now overcome.
John Ferry gave an overview of the use of social media for GlasgowLife (all public museums, libraries and galleries of Glasgow). Facebook and twitter is covered by about 60 staff that provide social media content in addition to their usual work. Of growing importance for user feedback is Tripadvisor.
(see his presentation).
David Scott provided insight into digital storytelling by Glasgow museums.
Panagiota Polymeropoulou  presented eSkills profiles for 5 cultural heritage jobs: Cultural ICT Consultant, Cultural ICT Guide, Digital Cultural Asset Manager, Interactive Cultural Experience Developer, and Online Cultural Community Manager that were identified in the LLP project eCultSkills. See her presentation.
To open up collections, Kelly Forbes collaborates with Wikimedian-in-residence, Sara Thomas, to convince public collections to put images on Wikimedia. For doing so, they used "edit-a-thons", a special type of meetup to improve Wikipedia encyclopedia and in this case, the Wikimedia collection. See their presentation.
MuseumNext was presented by Jim Richardson. This large events looks at the future of museums and Jim gave some interesting thoughts about what will soon happen, liek robots in museums of the interfaceless technologies. Have a look at his presentation.

The second session of the afternoon started with Margaretha Mazura who presented the Vademecum for Technology Strategies for Museums, a compilation of technologies, good practices and case studies that will help cultural heritage institutions to pave their way towards "digital confidence". For more details, have a look at her presentation.
Philippe Wacker promoted the eCult Observatory as on-line market place where "technology meets culture" and the eCultSkills Observatory where digital job profiles for the cultural heritage sector are developed. See his presentation.
Cristina Vannini persented the identified "Success Stories", case studies of a successful implementation of digital technologies.
The ensuing discussion was mainly geared at new future developments and a remark made by Jim Richardson who mentioned that most apps are bad. The audience wanted to know why some apps are considered bad and it turned out that bad = boring where museums reinvent the wheel without additional added value. Interesting apps are games, engagent, and invite to more interactivity.

 
Glasgow Dialogue Day Panel