Module 1: Why eCult Ambassadors?

venus, mars, culutre, technology, LouvreWhy do we need eCult Ambassadors? An introduction.
To bring technology’s benefits successfully to other areas that are not naturally technology-driven, it is not only necessary to being able to explain the benefits, but also to “speak the language” of the target group (in more than one sense). In the area of cultural heritage, in particular museums, the worlds are quite apart: on the one side, real, tangible artefacts and objects of historical, cultural (and often economic) value. One the other, technologies that may support cultural heritage holders in achieving their goals (e.g. making their collections more visible, attract more visitors, better preservation methods etc.).  BUT: Technology comes from Mars, culture from Venus, to use a pictorial metaphor. To bring them closer on the same orbit, intermediaries that understand both sides are necessary. The eCult Ambassador is born.

eCult Ambassador profile:
A series of e-profiles has been developed in the course of the eCult Skills project , among them the eCult Ambassadors (or Broker). His/Her mission is to identify the best-suited solutions, according to the cultural heritage organisations’ and visitors’ needs, requirements and financial resources and deliver advice on how new technologies can enhance collections and make them more attractive to all types of visitors on- and off-line, but also attract new audiences and ensure their return (“fidelisation”).

You can check your "eCult Ambassador readiness" in visiting the Role Profile. Do you have all skills necessary? Do you need some more training? Tell us you needs, or any other observations!

Who can be an eCult Ambassador?
The spectrum is broad. The most natural persons will be museum staff in charge of technology – they can learn what technology is available, and then take the decisions which technology is best to be used for their particular collection. Because: Not one size fits all.
Another group might be technology providers that specialise in the cultural sector – they know about their technology but will learn about the needs and use cases of museums, and how to “mix” with other technologies.
Or eCulture brokers or museologists that support cultural heritage holders in their technology strategy.

eCult Ambassador Alexandre Matos shared his experience on SlideShare:     
New professions for new experiences of culture

[Image: Venus and Mars, Louvre, from Wikimedia]